Earn Two Degrees in Two Years
The Master of Arts/Master of Business Administration program allows students to obtain both degrees in as little as two years of full-time course work.
This rigorous program is designed for highly motivated students who work or plan to work in business management and executive positions in advertising, broadcasting, integrated marketing communications, public relations, sports communication or related industries.
Learn More in Our Virtual Open House Video
Concentrations
Students in the program choose one of four M.A. concentrations, while the MBA courses provide the necessary business skills in areas such as finance, managerial methods, organizational management and strategic skills. To enter this program, prospective students must complete admissions applications and be accepted for both the MBA and the M.A. programs.
M.A. Concentrations
Broadcast
Advanced television production. Professional video techniques. Students in our broad-based, flexible broadcasting concentration can tailor their graduate degree to equip them with the skills to be an essential part of the broadcasting industry.
Documentary
Watchdog journalism. Independent filmmaking. Documentary. Reporting. Storytelling. Social justice. In the age of Netflix, independent documentary has become one of the most effective ways to tell important stories about the world we live in. Students with a concentration in documentary will report on political, social and cultural issues to produce compelling audio, photo and/or video documentaries and explore best practices in funding, distributing and marketing their work.
Public Relations and Advertising
Public relations. Integrated marketing. Branding and identity design. Social media. Research. Managing creative people. This is the realm of a content strategy specialist in public relations, advertising and social media. Students will learn the latest theory and practices in creating persuasive messages that influence the public on behalf of corporations, government, education and non-profit organizations.
Sports Media
Sports media and marketing. Podcasting. Advanced television production. TV anchoring and producing. Students in our broad-based, flexible sports media concentration can tailor their graduate degree to equip them with the skills to be an essential part of the sports communication industry. Connections are key, and you will make them through hands-on experience with sports teams in the Pittsburgh region and beyond.
MBA Courses
The MBA courses taken in this program will build your expertise in accounting, finance, global issues, legal aspects of business, organizational skills, marketing and economics.
Additional concentration credits can also be explored if you are looking to expand in the areas of business analytics, health systems management, international business, management information systems or sports, arts and entertainment.
Questions About the Program?
Contact the Office of Graduate Admission at 412-392-3808 or gradadmission@pointpark.edu.