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Marketing and sales professionals play particularly impactful roles within and for organizations. They often serve as the revenue drivers, influencers, awareness creators, researchers and connectors.

At Point Park University, our marketing and sales degree program will teach you to research, identify and interpret data, as well as effectively present information, influence and negotiate in this growing career field.

Additionally, our campus location in Downtown Pittsburgh's business district will provide you with direct access to educational and professional opportunities including internships, co-ops and hands-on class projects with clients.

Choose one of the following concentrations in our marketing and sales major:

  • Marketing Management
  • Professional Sales
  • Generalist
Pictured is SAEM alumna Baylee Zimmerman. Photo by Jared Murphy

Courses & Topics

You will receive a well-rounded education through our core curriculum and classes in the marketing and sales major.

Courses include:

  • Business Negotiating
  • Principles of Marketing
  • Buyer Behavior
  • Digital Marketing
  • Sales Management
  • Creativity and Product Innovation
  • Marketing Research and Analytics
  • Advanced Marketing Management

Faculty bring industry experience and expertise to the classroom.

Learn from professionals with extensive industry experience and academic expertise in the marketing and sales field.

Meet the faculty
Pictured is Dorene Ciletti, Ph.D.
  • Worked in marketing and sales in the health care and banking industries
  • Teaching style that centers on action learning, including consulting with multinational corporations and collaboration with community and government leaders
  • Marketer of the Year Award team member from the American Marketing Association, Pittsburgh Chapter

Career Options

The American Marketing Association recently reported that marketing research, sales and brand/project management skills are in high demand. 

With a degree in marketing and sales, you will have the option to pursue various positions including:

  • Marketing manager
  • Sales manager
  • Sales engineer
  • Product manager
  • Supply chain analyst
  • Market research analyst
  • Digital brand manager