Be an Influencer in the Business Market
Marketing and sales professionals play particularly impactful roles within and for organizations. They often serve as the revenue drivers, influencers, awareness creators, researchers and connectors.
At Point Park University, our marketing and sales degree program — offered on campus or fully online — will teach you to research, identify and interpret data, as well as effectively present information, influence and negotiate in this growing career field.
Additionally, our campus location in Downtown Pittsburgh's business district will provide you with direct access to educational and professional opportunities including internships, co-ops and hands-on class projects with clients.
Our program has partnered with ADP® and we offer hands-on training with leading software, including the ability to earn various certifications before graduating.
Choose one of the following concentrations in our marketing and sales major:
- Marketing Management
- Professional Sales
Courses & Topics
You will receive a well-rounded education through our core curriculum and classes in our marketing and sales major.
Our unique, ethical and relationship-based courses include:
- Business Negotiating
- Principles of Marketing
- Buyer Behavior
- Digital Marketing
- Sales Management
- Creativity and Product Innovation
- Marketing Research and Analytics
- Advanced Marketing Management
Faculty bring industry experience and expertise to the classroom.
Learn from professionals with extensive industry experience and academic expertise in the marketing and sales field.Meet the faculty
The American Marketing Association recently reported that marketing research, sales and brand/project management skills are in high demand.
With a degree in marketing and sales, you will have the option to pursue various positions including:
- Marketing manager
- Sales manager
- Sales engineer
- Product manager
- Supply chain analyst
- Market research analyst
- Digital brand manager