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“Downtown is our campus, so it is appropriate that our students would have a number of exciting opportunities to ensure the success of NFL Draft Week. I have no doubt their professionalism and skills will be on full display as the spotlight shines on Pittsburgh," said President Chris Brussalis.

La'Donna, who has choreographed and creative directed dozens of concert tours and music videos for the biggest artists in the industry — not to mention three Super Bowl halftime shows — explained that a creative director is also an organizer and administrator.