Rowland School of Business Instructor Presents Digital Marketing Research in New York City Tuesday, October 23, 2018
Chris Lovett, digital product manager/team lead for PNC and part-time marketing instructor for the Rowland School of Business, presented his research titled “Convenience Store Study Group Digital Deep Dive,” in the Times Square section of New York City.
Lovett was among a group of marketing executives representing convenience stores across the country invited to give a three-hour presentation on digital marketing trends.
“The presentation was designed as a classroom ‘on wheels’ in which I discussed key trends in digital marketing. It was customized for their unique business needs, and started with a survey to see what was most important to them. The presentation was well received and the group of executives expressed interest in having faculty from Point Park University deliver future presentations,” Lovett explained.
He added: “In today’s ever-changing economy, universities like Point Park must continue to think outside of the box to help our partners succeed, whether it be in class, online or in a consultancy role.”
At Point Park University, Lovett currently teaches courses in Advanced Marketing Management and Digital Marketing. He earned his MBA degree from Point Park in 2007 and has nearly 20 years of experience working in advertising, marketing, and public relations.