Point Park Professor Hosts Webinars Helping Mexican Businesses During the COVID-19 Pandemic Friday, June 5, 2020
“Hosting these webinars pro bono is a way for me to continue serving the University’s mission while positioning Point Park at an international level of community engagement."
Helena Knörr, Ph.D., Point Park University professor of organizational leadership in the Rowland School of Business and Department of Literary Arts and Social Justice, recently hosted three webinars for the Nogales Chamber of Commerce in Sonora, Mexico, as well as businesses in the Baja California/Los Cabos region.
This leadership effort was part of Knörr's pro bono work for B-Sure Consultancy Experts, a consulting company owned by Jose Castillo, who just launched his business during the COVID-19 pandemic.
Knörr gave the following webinar presentations:
- "New Challenges for the Hotel Industry and Tourism During COVID-19," addressed specific steps businesses can take as they reopen including innovative processes, services, products and emphasized the need to add value to the economic ecosystem of the regions and overall country of Mexico.
- "Disruptive Innovation: Career Development During COVID-19," addressed specific steps individuals who lost their jobs, are transitioning or have experienced major changes in the companies they work for can take to successfully reposition themselves in the job market and find jobs.
- "New Challenges for the Hotel Industry and Tourism During COVID-19," focused on the revitalization of the hotel industry and tourism in Baja California (Los Cabos).
“Hosting these webinars pro bono is a way for me to continue serving the University’s mission while positioning Point Park at an international level of community engagement,” Knorr said.
Knörr holds a Ph.D. from the University of Minnesota, specializing in human resource education. Her research field mainly encompasses, among others, issues related to entrepreneurship, women in leadership, career development, ethics in the workplace and work-family balance. Also, Knörr serves as a reviewer and consulting editor for several peer-reviewed journals and professional organizations.