Bringing sports industry expertise to Point Park
Once upon a time, two future major league sports executives were starting their career at Point Park University. One day they decided to give back to their alma mater and The Pittsburgh Center for Sports Media and Marketing was born.
Mike Fetchko, owner and managing director of ISM-USA, and Tom McMillan, vice president of communications for the Pittsburgh Penguins, launched The Pittsburgh Center for Sports Media and Marketing in 2011 at Point Park.
The center focuses on regional, national and international topics and trends in the fast growing sports industry. The center brings leading executives from all facets of the sports and entertainment industries to the Point Park campus to speak at workshops and seminars.
These events give Point Park students the opportunity to hear from top industry professionals about best practices and principles within sports media and marketing, and to make networking connections that can be vital to pursuing a career in the sports industry.
In the fall 2014 semester, the Center for Sports Media and Marketing has hosted:
- Chris Ciaccio, the VP of Marketing for IMG, a global leader in sports, fashion and media.
- Sean Hanrahan, senior VP of Global Marketing Solutions for ESPN, the worldwide leader in sports.
- Carrie Brzezinksi, VP of Marketing Solutions for ESPN, the worldwide leader in sports.
- Dejan Kovacevic , sports columnist and entrepreneur to present "The New Age of Sports Journalism."
Over the past several years, the center brought the following sports professionals to Point Park:
Check out past workshops:
- Merril Hoge, NFL analyst, ESPN
- Ed Haberle, vice president of North America Sporting Goods, Nike
- Laura Kosmalski, senior director of retail brand presentation, Nike
- Dan Potash, reporter, ROOT Sports
- Rob King, studio host and play-by-play announcer, ROOT Sports
- Shawn McClintock, senior vice president and general manager, ROOT Sports
- Tom Kayser, president of the Texas League
- Ryan Ellis, manager, St. Lucie Mets
- Don Kelly, player, Detroit Tigers
- Bill Hillgrove, play-by-play announcer, Pittsburgh Steelers
- Paul Steigerwald, play-by-play announcer, Pittsburgh Penguins
- Greg Brown, play-by-play announcer, Pittsburgh Pirates
- Michael DeCourcy, college basketball columnist, Sporting News
- Cindy Freed, vice president, sales marketing, ESPN
- Terry Rodgers, social media coordinator, Pittsburgh Pirates
- Jennifer Bullano, director of communications, Pittsburgh Penguins
- Jeff Gregor, executive vice president and chief marketing officer, TNT and TBS
- Frank Coonelly, president, Pittsburgh Pirates
- David Morehouse, CEO, Pittsburgh Penguins
- Corky Hall, CEO, Stellus Consulting
- Brian Ross, director of marketing, TBS Late Night
- Mike "Doc" Emrick, NBC Sports play-by-play announcer
For information on future seminars and workshops as they are scheduled, visit the School of Communication news page.
- Mike Fetchko, co-director: firstname.lastname@example.org or (412) 325-0525
- Tom McMillan, co-director: email@example.com or (412) 255-1828
- Micky Haney, graduate assistant: firstname.lastname@example.org