Paige Beal, MBA

Associate Professor, Sports, Arts, Entertainment & Music Business

Contact Information

• Office: 1108 West Penn Hall
• Phone: 412-392-3954
• Email: pbeal@pointpark.edu

Education

• B.A. Sociology, B.A. Psychology, Hood College
• MBA, Katz Graduate School of Business, University of Pittsburgh

Courses Taught

• Introduction to Sports, Arts and Entertainment Management
• Marketing
• Marketing and Promotions in SAEM

Background

The common thread in SAEM Associate Professor Paige Beal's business career is entertainment media technology. Her business career includes media marketing and management in radio (Clear Channel - 3WS), TV (Comcast Spotlight - ESPN, USA, TNT, AMC, CNN, MTV, etc.) and Internet (WPXI-Cox). Her multimedia expertise translated into the success of Moxie Marketing Media Consultancy conducting training programs for media sales. That training experience foreshadowed a teaching career at Point Park University in the sports, arts and entertainment management department of the Rowland School of Business. Beal took a three-year hiatus from Point Park University to rejoin Comcast — and has now come full circle to bring her professional connections and experience back into the classroom.

LinkedIn Profile

Professional Affiliations

• Media Association of Pittsburgh, past president
• Pittsburgh American Marketing Association, member
• Leadership Pittsburgh graduate, LP XVII

In the News

• "Our Interview with Professor Paige Beal of Point Park University," Sixth City Marketing, July 30, 2019.
• "Net Neutrality Repeal May Be Delayed By Pa. Attorney General’s Action," KDKA-TV, June 11, 2018.
• "Growing Pains Experienced by Social Media and How its Regulations Differ from Other Media," (and Part Two,) KD/PG Sunday Edition, March 25, 2018.
• "Pittsburgh experts analyze Uber's next move after fatal accident," Pittsburgh Business Times, March 20, 2018.
• "Companies Drop NRA Affiliation Under Social Media Pressure," KDKA-TV, Feb. 23, 2018.
• "Patriots' downfall couldn't stop Super Bowl TV ratings slide," Pittsburgh Post-Gazette, Feb. 5, 2018.
• "CES 2018 roundup: local participants, trends," Pittsburgh Business Times, Jan 12, 2018.
• "Rising Cable Rates Give Consumers Chance to Seek Out Alternatives," KDKA-TV, Jan. 5, 2018.
• "2017's Best Cities for Soccer Fans," WalletHub, Sept. 6, 2017.
• "Memorial Day by the Numbers," WalletHub, May 22, 2017.
• "Payless to Close Some Area Stores in Effort to Keep Others Open Under Chapter 11 Bankruptcy," KDKA-TV, April 5, 2017.
• "JCPenney to Close 13 to 14 Percent of Stores," KDKA-TV, Feb. 24, 2017.
• "$500K a year expected from Heinz Field Beer Sales," Pittsburgh Business Times, July 14, 2016.
• "Post-Gazette Home Delivery Customers to be Charged for Magazine Insert Unless They Opt Out," KDKA-TV, Jan. 26, 2016.
• "Comcast Experimenting With Metered Internet Plans," KDKA-TV, Oct. 27, 2015.
• "Mall at Robinson polishing itself up, adding tenants," Pittsburgh Tribune-Review, Feb 23, 2012.
• "Swap Unwanted, Unused Books Online," KDKA-TV, Dec. 26, 2011.
• "Best Buy Reneges on Online Purchases," KDKA-TV, Dec. 22, 2011.
• "Center of Downtown shifts away from Macy's," Pittsburgh Tribune-Review, Sept 22, 2011.
• "Blog: Paige Beal on top ticketed attractions in Pittsburgh," Pop City Media, May 25, 2011.
• "West Penn-owned hospitals to revert to prior names," Pittsburgh Tribune-Review, April, 22, 2011.
• "Value-conscious shoppers feed growth of discount grocery chains," Pittsburgh Tribune-Review, March 6, 2011.
• "Analyzing Your Cell Phone Bill Could Save You Money," KDKA-TV, Feb. 16, 2011.

Point Park Features

• "Get Career-Ready with: Daniel Salas '25, Sports, Arts, Entertainment & Music Business Major and Pittsburgh Riverhounds SC Partnership Activations Coordinator," Point Park University website, Oct. 30, 2024. 
• "Pioneer Careers: Lydia Grimenstein '20 is the Senior Manager of Donor Engagement for the Pittsburgh Symphony Orchestra," Point Park University website, June 27, 2024.
• "Alumnus Carlos Polanco is a Baseball Operations Analyst for the Cincinnati Reds," Point Park University website, Feb. 27, 2024.
• "Get Career-Ready with: Juan Barrera '25, Applied Computer Science and Business Management Major," Point Park University website, Nov. 15, 2023.
• "Students in Marketing Course Collaborate with Point Park Alumni at Greater Pittsburgh Community Food Bank," Point Park University website, June 5, 2023.
• "Point Park University's SAEM Program Celebrates 20th Anniversary," Point Park University website, April 14, 2023.
• "SAEM Major Lacey Muto '24 is a Creative Services Intern at KDKA," Point Park University website, Dec. 2, 2022. 
•  "High School Students Spend Week at Point Park for First PAB Radio/TV Broadcast Camp," Point Park University website, Aug. 5, 2022.
• "SAEM Alumnus Travis Johnston '15 Lands Role with the NCAA," Point Park University website, June 3, 2022.
• "Former Walt Disney Executives Share Industry Experiences with Point Park University Students," Point Park University website, March 29, 2022.
• "SAEM Alumnus John Blattenberger Works for the Pittsburgh Steelers," July 21, 2021.
• "Spotlight on the Sports, Arts and Entertainment Management Major: A Q&A with SAEM Faculty," Point Park University website, June 3, 2020.
• "SAEM Classes Assisting with Marketing Plans for PUMP UP THE VOLUME Musical and TrendTeams," Point Park University, Feb. 27, 2020.
• "SAEM Program Invites High School Students to Explore Theatre Arts Management Careers," Point Park University website, Dec. 19, 2019.
  
• "Media Association of Pittsburgh Honors SAEM Professor and Journalism Student," Point Park University website, April 29, 2019.
• "Point Park Students Compete in Pittsburgh American Marketing Association Collegiate Competition," Point Park University website, April 12, 2019.
• "National Alliance for Musical Theatre Welcomes SAEM Professor as a Panelist," Point Park University website, April 17, 2018.
• "SAEM Chair Shares Knowledge Gained From Major Media Conference," Point Park University website, Jan. 22, 2018.
• "SAEM Professor Co-Chairs Marketing Management Conference," Point Park University website, Sept. 27, 2017.
• "Business Students Compete in American Marketing Competition," Point Park University website, April 14, 2017.
• "SAEM Professor Presents on Storytelling Data at Marketing Conference," Point Park University website, Sept. 22, 2016.
• "SAEM Professor Leads AMA Collegiate Marketing Plan Competition," Point Park University website, April 22, 2016.
• "SAEM Class Working with Feld Entertainment Director to Market Upcoming Monster Jam," Point Park University website, Nov. 18, 2015.
• "SAEM Professor Serves as Panelist at Marketing Conference in Puerto Rico," Point Park University website, Oct. 21, 2015.
• "SAEM Students Gain Event Management Experience Co-Hosting Zoo U with the Pittsburgh Zoo," Point Park University website, April 26, 2012.
• "Media Career Event Brings More than 40 Employers to Campus," Point Park University website, April 6, 2012.