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School of Communication

Public Relations and Advertising Major

DEGREE REQUIREMENTS | COURSE DESCRIPTIONS | COURSE SCHEDULE | FACULTY | FULLY ONLINE OPTION


Pictured are School of Communication alumnae Abby Mathieu and Katy Albert. Photo | Christopher RolinsonAlumnae Abby Mathieu ('14) and Katy Albert ('14) are managers at Blender, Inc., a leading communications agency in Pittsburgh.

Public Relations and Advertising Offered Fully Online or in Downtown Pittsburgh

Today’s workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you’ll be ready to contribute as soon as you graduate.

Student Profile

Pictured is Maggie McCauley. Photo | Christopher Rolinson. "I love that Point Park also provides me with professional experiences outside the classroom. I was able to attend the PRSSA National Conference in Atlanta. It was full of networking opportunities and professional development sessions."

--  Meet Maggie McCauley



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In Point Park’s comprehensive program — available on campus or fully online — you'll explore both PR and advertising, then specialize if you choose. Starting in your freshman year, you’ll take classes with professionals who are connected to the region’s leading media companies and agencies. You’ll stretch your mind and get hands-on training in four years of fascinating, intense courses. You’ll join professional organizations and consider internship opportunities in Pittsburgh and beyond.

Integrated Marketing Campaign

Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you’ll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

So are you ready to learn how to create, execute and deliver?

Public Relations and Advertising Course Offerings

Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:

  • Integrated Marketing Communications Planning
  • Social Media
  • Introduction to Multimedia
  • Advertising Campaigns
  • Media Planning and Buying
  • PR Writing
  • Capstone Project

For a comprehensive list of program requirements, see the degree requirements and the School of Communication course descriptions.

Internships for Public Relations and Advertising Majors

Public relations and advertising students have interned at businesses and organizations including:

  • American Red Cross
  • Euro RSCG Worldwide
  • Highmark
  • MARC USA
  • Mullen
  • Smith Brothers
  • THIS IS RED Agency

Careers in Public Relations and Advertising

With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:

  • Agency Account Executive
  • Account Planner
  • Public Relations Coordinator
  • Campaign Strategist
  • Copywriter
  • Social Media Strategist
  • Community Relations Assistant
  • Media Buyer
  • Internal Communications Coordinator
  • Media Spokesperson
  • Special Events Planner
  • Sponsorship Promotions Coordinator
  • Web Marketing Executive

Alumni Land Jobs in Public Relations and Advertising

Graduates of Point Park's public relations and advertising program have gone on to employers including:

  • Brunner
  • Crossmedia
  • Ketchum
  • Make-A-Wish
  • Misco UK
  • UPMC
  • Yellow Submarine Marketing Communications