Earn a Degree in Public Relations and Advertising
Today’s workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you’ll be ready to contribute as soon as you graduate.
PR and advertising students can gain valuable contacts through PRSSA and the Ad Fed. Join the AdFed/PRSSA group.
In Point Park’s comprehensive program you'll explore both PR and advertising, then specialize if you choose. Starting in your freshman year, you’ll take classes with professionals who are connected to the region’s leading media companies and agencies. You’ll stretch your mind and get hands-on training in four years of fascinating, intense courses. You’ll join professional organizations and consider internship opportunities in Pittsburgh and beyond.
Integrated Marketing Campaign
Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you’ll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.
So are you ready to learn how to create, execute and deliver?
Public Relations and Advertising Course Offerings
Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:
- Integrated Marketing Communications Planning
- Social Media
- Introduction to Multimedia
- Advertising Campaigns
- Media Planning and Buying
- PR Writing
- Capstone Project
For a comprehensive list of program requirements and course descriptions, see the program guide links at the top of the page and the School of Communication course descriptions.
Internships for Public Relations and Advertising Majors
Public relations and advertising students have interned at businesses and organizations including:
- American Red Cross
- Euro RSCG Worldwide
- MARC USA
- Smith Brothers
- THIS IS RED Agency
Careers in Public Relations and Advertising
With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:
- Account Executive
- Campaign Strategist
- Social Media Specialist
- Community Relations Specialist
- Media Buyer
- Internal Communications Coordinator
- Media Relations Manager
- Special Events Planner
- Sponsorship Promotions Coordinator
- Web Marketing Executive
Alumni Land Jobs in Public Relations and Advertising
Graduates of Point Park's public relations and advertising program have gone on to employers including:
- Misco UK
- Yellow Submarine Marketing Communications