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School of Communication

Public Relations and Advertising Major


Pictured is alumna Gina Pennline. Photo | Christopher Rolinson Public relations and advertising alumna Gina Pennline, class of 2010, Girl Scouts of Western Pennsylvania: "I liked what I saw from the public relations and advertising program and thought it would be a good fit for me. The smaller class sizes and intimate feeling at Point Park was something I was interested in. I also loved being in Downtown Pittsburgh."

Public Relations and Advertising Offered Fully Online or in Downtown Pittsburgh

Today’s workplace demands professionals who can think critically, write clearly and work effectively as part of a team. With a Bachelor of Arts in public relations and advertising from Point Park, you’ll be ready to contribute as soon as you graduate.

Get Involved,
Gain Experience

School of Communication graduate students, from left, Sarah Sudar, Stephanie Sikora, Andrew Hayn John and Pamela E. Walck at the Pennsylvania Communication Association conference in October 2011. | Photo by Tatyana Dumova PR and advertising students can gain valuable contacts through PRSSA and the Ad Fed. Join the AdFed/PRSSA group.

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In Point Park’s comprehensive program — available on campus or fully online — you'll explore both PR and advertising, then specialize if you choose. Starting in your freshman year, you’ll take classes with professionals who are connected to the region’s leading media companies and agencies. You’ll stretch your mind and get hands-on training in four years of fascinating, intense courses. You’ll join professional organizations and consider internship opportunities in Pittsburgh and beyond.

Integrated Marketing Campaign

Everything you learn will help you understand the world of integrated communications. You will team with fellow students and your professors every step of the way, including during a capstone project, when you’ll help create an agency and develop a fully integrated marketing campaign for a corporate or nonprofit client. By graduation, you will have project and presentation experience to impress a prospective employer.

So are you ready to learn how to create, execute and deliver?

Public Relations and Advertising Course Offerings

Point Park's core curriculum and classes in your major will provide you with a well-rounded education. Courses in the PR and advertising program include:

  • Integrated Marketing Communications Planning
  • Social Media
  • Introduction to Multimedia
  • Advertising Campaigns
  • Media Planning and Buying
  • PR Writing
  • Capstone Project

For a comprehensive list of program requirements, see the degree requirements and the School of Communication course descriptions.

Internships for Public Relations and Advertising Majors

Public relations and advertising students have interned at businesses and organizations including:

  • American Red Cross
  • Euro RSCG Worldwide
  • Highmark
  • Mullen
  • Smith Brothers
  • THIS IS RED Agency

Careers in Public Relations and Advertising

With a degree in public relations and advertising, you will have the option to pursue various career opportunities, such as:

  • Agency Account Executive
  • Account Planner
  • Public Relations Coordinator
  • Campaign Strategist
  • Copywriter
  • Social Media Strategist
  • Community Relations Assistant
  • Media Buyer
  • Internal Communications Coordinator
  • Media Spokesperson
  • Special Events Planner
  • Sponsorship Promotions Coordinator
  • Web Marketing Executive

Alumni Land Jobs in Public Relations and Advertising

Graduates of Point Park's public relations and advertising program have gone on to employers including:

  • Brunner
  • Crossmedia
  • Ketchum
  • Make-A-Wish
  • Misco UK
  • UPMC
  • Yellow Submarine Marketing Communications